The platform is rolling out a new feature that permits them to reduce the quantity of AI-made media appearing in their feeds. This move comes as the company announced that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale release. This development aligns with a increase in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that many people like content produced via AI tools, from AI artwork to informative clips, and we intend to provide users the power to see more or less of that, according to their own preferences,” commented a company executive.
Volume and Proportions
The service announced that there are currently over a billion videos on its network identified as AI-generated. In total, in excess of 100 million videos are submitted to the platform each day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Users will be capable of limit or boost the volume of artificial media they see by opening the “manage topic” option in the platform and selecting “AI-generated content”. Other topics that can already be controlled under the setting cover current affairs, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige content makers to label “realistic” AI-generated content, and it bans harmful fake videos of public figures or emergencies. Any realistic artificial content that is not labeled can be removed under its community policies.
Additionally, the platform will henceforth attach an artificially created label to content made using its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is also introducing a $2 million AI literacy fund for specialists and institutions to create learning resources about responsible artificial intelligence. This initiative will assist non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The platform has justified its content review process, during discussion over intentions to cut jobs for numerous safety staff in the UK. It is planning to eliminate hundreds of positions in its trust and safety team in London, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive stated that people-led review would still have a role, but AI can protect employees by filtering out the most graphic content ahead of it is viewed by people. The platform announced a notable drop in disturbing and violent content reviewed by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
